The For The Metropolitan Atlanta Red Cross Essay - 1610 Words

The Pillowcase Project was created in 2005 by the Southeast Louisiana Chapter of The American Red Cross after witnessing Loyola University students carrying their belongings in pillowcases upon evacuating the school dorms due to the massive flooding associated with Hurricane Katrina. Soon after, New Orleans chapter Chief Executive Officer Kay Wilkins partnered with a local art therapist to create a program that helped children cope during the recovery process after Hurricane Katrina. In 2013, Disney decided to collaborate with The American Red Cross to extend access to the program to other regions of the United States. To date, Disney remains as a strong financial contributor to the program. Hence, The Pillowcase Project evolved into a preparedness program for elementary school students between grades 3rd through 5th (American Red Cross, 2016). The ultimate goal for this program is to increase shared knowledge. Each child that attends The Pillowcase Project class represents a ‘share’, the more ‘shares’ the more information is taught allowing the information to disseminate throughout the community. The goal for the Metropolitan Atlanta Red Cross Chapter is to teach the preparedness curriculum to 1500 students within the neighboring counties we by the next fiscal year. This program addresses the public health issue of individuals, families, and communities being ill-prepared for an emergency, be it due to a man-made or natural disaster. This program was designed to targetShow MoreRelatedSwot Analysis25582 Words   |  103 Pagesthe Cafà © Series range as a high-performing premium brand. Sunbeam focused on magazine advertising and point of purchase displays. In addition to the magazine print campaign, supportive materials were developed— such as a 12-page brochure, in-pack cross-selling leafl ets, on-pack/product stickering and in-store merchandising posters. 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