Entry Strategies of the foreign firms in the Indian Android Smart Dissertation

Entry Strategies of the foreign firms in the Indian Android Smart Phone Market - Dissertation Example .......3 Mobile industry profiling..........................................................3 Entry Strategies.........................................................................4 Methodology.........................................................................................8 Empirical evidence ..............................................................................9 Conclusion ..........................................................................................10 Introduction India is the second fastest growing foremost markets in the world and most trendy for foreign entrants. No study has vividly examined the accomplishment or failure of these entries. By using a new definition of success and uniquely complied survey, this study analyze whether and why mobile companies that entered India succeed or failed (Leedy & Ormrod, 2010).This study integrates the relevant strategies applied by new entrants in the Indian mobile markets. This study establishes that, small er firms are more flourishing than larger firms, and superior openness of the budding market have lower success (Leedy & Ormrod, 2010). Furthermore, other findings indicate that, the achievement is higher with superior control of entry mode, earlier entry and shorter cultural and monetary distance amid the home and the host nations (Leedy & Ormrod, 2010). This ensures better management and monitoring of the market trends. The study explores the diversity of the findings on, India mobile industry phone profiling, and the entry strategies the level of competition and the expected market mix. Background Information The Android Smart phone is one of the latest products in the mobile phone technology. It has hit the market due to its unique and more advanced features such Super Amoled touch screen, integrated social networking capacity, snappier applications, better battery life among other features (Leedy & Ormrod, 2010). Like any other product, the Android Smart phone has to undergo di verse process or stages before it fully occupies a market niche in India. It is imperative to note that, the India market structure is diverse due to the numerous foreign companies that have dominated the Indian market (Leedy & Ormrod, 2010). The Indian industry telecom has penetrated the market to almost 45% of the total market niche. It is notable that, the industry has undergone tremendous revolutionary change during the past decade to befall one of the principal universal mobile markets (Sekaran & Bougie, 2011). The Indian mobile industry profiling indicates that, the industry took positive strides since 2003 until its climax in 2007, when the overall revenue of telecom equipment stood at 136, 833 million crore. It is believed that, the mobile users may surpass 206 million in 2014 (Sekaran & Bougie, 2011). It is significant to note that, the Indian mobile industry and market holds a market niche of approximately 815 million global users. It is anticipated to touch 1.5 billion ma rk by 2015. Literature Review Mobile industry profiling India is currently the second mobile market in the world. It is behind China, which is the leading in the world, however, the upward trend of the mature population mobile consumers on the preference for high end handsets and younger demographics desire to use mobile web technologies could see India’s mobile revenues soar up to INR 350 in 2016 from INR 255 2010 (Sekaran & Bougie, 2011). The price war and consequent squeezing of profit margins are immensely attributable to this prospected increase (Root, 2007).